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Advertising As A Career

Advertising As A Career

Summary

  • In today's world where new companies are coming up everyday, while some reach the pinnacle, others—is collapse without even making a ripple. In such scenario, manufacturing the best product and providing the best service is not going to be enough to attract the target audience, it requires much more than that. This is were advertising professionals come in, who design adverts and make use of marketing collaterals to help their clients reach their consumers and establish positive brand image. Advertising professionals need to have a creative bend of mind, good imaginary skills, and flexible in approach in order to be successful in the field of advertising.

How to Pursue a Career in Advertising

StreamGraduationAfter GraduationAfter Post Graduation
Path 1
Clear Class XII in any Stream (Mathemactics is recommended)Pursue Graduation in Any Discipline for 3-4 yearsPursue M.A/ MBA in Marketing and Adverstising for 2 to 3years-
Path 2
Clear Class XII in any Stream (Mathemactics is recommended)Pursue Graduation in Any Discipline for 3-4 yearsPursue Diploma Course in Advertising and PR for 1 year-

Important Facts

NA

Leading Institutes

Top Advertising Institutes in India
CollegeLocationWebsite
Indian Institute of Mass CommunicationDelhiwww.iimc.nic.in 
MICA - Mudra Institute of Communicationsent Studies, ξMumbaiAhmedabadwww.mica.ac.in 
Xavier Institute of communicationsMumbaiwww.xaviercomm.org 
R J College, Mumbai UniverstyMumbai Universitywww.rjcollege.edu.in/index.php/m_a-ema 
St. Xavier?-?s College, KolkattaKolkattawww.sxccal.edu/cop/imc.htm 
Panjab University (School of communication studies)Chandigarhwww.scs.puchd.ac.in/show-courses.php 
Symbiosis Institute of Business Management, Pune.Punewww.sibm.edu/welcome/mba_internationalstudents 
Calcutta Media Institute (CMI Calcutta)Kolkatawww.cmi.net.in 
Bharatiya Vidya BhavanNew Delhiwww.bvbdelhi.org 
Bharatiya Vidya BhavanMumbaiwww.bhavans.info 
Top Advertising Institutes in the World
InstitutionLocationWebsite
College of Commerce Arts & Science, Michigan State UniversityUSAwww.cas.msu.edu 
Leeds College of ArtsUKwww.leeds-art.ac.uk 
VCU BrancenterUSAwww.brandcenter.vcu.edu 
University of Florida, College of Journalism and communicationsUSAwww.jou.ufl.edu 
RMIT UniversityAustraliawww.rmit.edu.au 

Important Entrance Exams

Postgraduate
InstitutionTentative DateImportant ElementsWebsite
Indian Institute of Mass Communication7th march- 5 may17 IIMC entrance test- 28th May 2017
  • General awareness -Aptitude & mental make-up
  • Language capability
  • Analytical & Comprehension skills
  • Brand awareness & recall
  • Quantification skills 
www.iimc.nic.in/
MICA - Mudra Institute of Communication StudiesEnd of Sep16 27th Nov16 (for MICAT I) 3rd Jan 31st Jan 17 (for MICAT II) Step 1. CAT/XAT/ GMAT Step 2. MICAT I 11 Dec 16 MICAT II 12 Feb 17MICAT Psychometric, Verbal Ability, Quantitative Ability, General Awareness, Divergent-convergent Reasoning, Descriptivewww.mica.ac.in/postgraduate-programme/selection-process-and-timelines 
Xavier Institute of communicationsApril 1- april 16 17 XIC OET17Language skills,General knowledge and knowledge of media and logical and analytical skills.www.xaviercomm.org/diploma-courses/courses-am.htm 
St. Xaviers College, Kolkatta (PGDM in IMC)Last Day 30th May, 2017 Interview (4th June)Selection Procedure will be based on qualifications, work experience, and personal Interview.www.sxccal.edu/cop/imc.htm 
Panjab University (PG Diploma in Advertising & PR)MarchEntrance test- Aptitude test GD PIwww.scs.puchd.ac.in/show-courses.php 
Symbiosis Institute of media and communicationsAugust 22nd - December 25 2017 Symbiosis National aptitude test (SNAP), and writing ability test (PI-WAT)Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoningwww.simc.edu/downloads/SIMC-P-MBA(CM)-2016-18.pdf 

Work Description

  • Plan and prepare advertising and promotional material to increase sales of products or services
  • Work with customers, company officials, sales departments, and advertising agencies to plan ad campaigns
  • Gather and organize information to plan advertising campaigns
  • Confer with departmental heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
  • Prepare budgets and submit estimates for programme costs as part of campaign plan development
  • Prepare and negotiate advertising and sales contracts
  • Plan and execute advertising policies and strategies for organizations
  • Track programme budgets and expenses and campaign response rates to evaluate each campaign based on programme objectives and industry norms

Pros & Cons of a Career in Advertising

Pros
  • It is a highly creative field.
  • Work hours can be flexible.
  • Potential to earn is high, depending on the ideas and effort you are willing to put in.
Cons
  • Requires client- customer interaction on regular intervals, which can be exhausting.
  • Work environment is dynamic, it doesn’t follow 9 to 5 working hours.

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