Advertising As A Career

Advertising As A Career

Summary

• In today's world where new companies are coming up everyday, while some reach the pinnacle, others—is collapse without even making a ripple. In such scenario, manufacturing the best product and providing the best service is not going to be enough to attract the target audience, it requires much more than that. This is were advertising professionals come in, who design adverts and make use of marketing collaterals to help their clients reach their consumers and establish positive brand image. Advertising professionals need to have a creative bend of mind, good imaginary skills, and flexible in approach in order to be successful in the field of advertising.

Career Opportunities in Advertising

• Corporate Sector
• Advertising Agencies
• Publication Houses
• Media Agencies/ Firms
• Freelancer

How to Pursue a Career in Advertising

	Stream	Graduation	After Graduation	After Post Graduation
Path 1	Clear Class XII in any Stream (Mathemactics is recommended)	Pursue Graduation in Any Discipline for 3-4 years	Pursue M.A/ MBA in Marketing and Adverstising for 2 to 3years	-
Path 2	Clear Class XII in any Stream (Mathemactics is recommended)	Pursue Graduation in Any Discipline for 3-4 years	Pursue Diploma Course in Advertising and PR for 1 year	-

Important Facts

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Leading Institutes

Top Advertising Institutes in India

College	Location	Website
Indian Institute of Mass Communication	Delhi	www.iimc.nic.in
MICA - Mudra Institute of Communicationsent Studies, ξMumbai	Ahmedabad	www.mica.ac.in
Xavier Institute of communications	Mumbai	www.xaviercomm.org
R J College, Mumbai Universty	Mumbai University	www.rjcollege.edu.in/index.php/m_a-ema
St. Xavier?-?s College, Kolkatta	Kolkatta	www.sxccal.edu/cop/imc.htm
Panjab University (School of communication studies)	Chandigarh	www.scs.puchd.ac.in/show-courses.php
Symbiosis Institute of Business Management, Pune.	Pune	www.sibm.edu/welcome/mba_internationalstudents
Calcutta Media Institute (CMI Calcutta)	Kolkata	www.cmi.net.in
Bharatiya Vidya Bhavan	New Delhi	www.bvbdelhi.org
Bharatiya Vidya Bhavan	Mumbai	www.bhavans.info

Top Advertising Institutes in the World

Institution	Location	Website
College of Commerce Arts & Science, Michigan State University	USA	www.cas.msu.edu
Leeds College of Arts	UK	www.leeds-art.ac.uk
VCU Brancenter	USA	www.brandcenter.vcu.edu
University of Florida, College of Journalism and communications	USA	www.jou.ufl.edu
RMIT University	Australia	www.rmit.edu.au

Important Entrance Exams

Postgraduate

Institution	Tentative Date	Important Elements	Website
Indian Institute of Mass Communication	7th march- 5 may17 IIMC entrance test- 28th May 2017	General awareness -Aptitude & mental make-up Language capability Analytical & Comprehension skills Brand awareness & recall Quantification skills	www.iimc.nic.in/
MICA - Mudra Institute of Communication Studies	End of Sep16 27th Nov16 (for MICAT I) 3rd Jan 31st Jan 17 (for MICAT II) Step 1. CAT/XAT/ GMAT Step 2. MICAT I 11 Dec 16 MICAT II 12 Feb 17	MICAT Psychometric, Verbal Ability, Quantitative Ability, General Awareness, Divergent-convergent Reasoning, Descriptive	www.mica.ac.in/postgraduate-programme/selection-process-and-timelines
Xavier Institute of communications	April 1- april 16 17 XIC OET17	Language skills,General knowledge and knowledge of media and logical and analytical skills.	www.xaviercomm.org/diploma-courses/courses-am.htm
St. Xaviers College, Kolkatta (PGDM in IMC)	Last Day 30th May, 2017 Interview (4th June)	Selection Procedure will be based on qualifications, work experience, and personal Interview.	www.sxccal.edu/cop/imc.htm
Panjab University (PG Diploma in Advertising & PR)	March	Entrance test- Aptitude test GD PI	www.scs.puchd.ac.in/show-courses.php
Symbiosis Institute of media and communications	August 22nd - December 25 2017 Symbiosis National aptitude test (SNAP), and writing ability test (PI-WAT)	Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoning	www.simc.edu/downloads/SIMC-P-MBA(CM)-2016-18.pdf

Work Description

• Plan and prepare advertising and promotional material to increase sales of products or services
• Work with customers, company officials, sales departments, and advertising agencies to plan ad campaigns
• Gather and organize information to plan advertising campaigns
• Confer with departmental heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
• Prepare budgets and submit estimates for programme costs as part of campaign plan development
• Prepare and negotiate advertising and sales contracts
• Plan and execute advertising policies and strategies for organizations
• Track programme budgets and expenses and campaign response rates to evaluate each campaign based on programme objectives and industry norms

Pros & Cons of a Career in Advertising

Pros

• It is a highly creative field.
• Work hours can be flexible.
• Potential to earn is high, depending on the ideas and effort you are willing to put in.

Cons

• Requires client- customer interaction on regular intervals, which can be exhausting.
• Work environment is dynamic, it doesn’t follow 9 to 5 working hours.