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Luxury Brand Management As A Career

Luxury Brand Management As A Career

Summary

The fashion industry is growing at a fast rate and hence there is a huge demand for the luxury products.  People in this field are passionate about the fashion industry and keep themselves updated with the latest fashion trends. It is a specialized area of management where you work with big brands. During the program, you will learn about competitive strategy, managing multi-brands, anthropology of luxury consumption, branding experience, understanding markets and consumers, pricing for brand building, etc.

How to Pursue a Career in Luxury Brand Management

StreamGraduationAfter GraduationAfter Post Graduation
Path 1
Pass Class XII in Any Stream (Preferably Commerce)Pursue BBA/BMS for 3 yearsPursue Masters in Luxury Brand Management-
Path 2
Pass Class XII in Any Stream (Preferably Commerce)Pursue Graduation in any streamCertificate/ PG Diploma in Marketing and Brand Management-
Path 3
Pass Class XII in Any Stream (Preferably Commerce)Pursue graduation in any streamPursue MBA in Luxury Brand Management-

Important Facts

  • Practical experience is a must. This can be achieved via internships or upon getting a job.
  • It is not compulsory to take commerce in your class xii, but as it is a management field it is highly recommended.
  • You would require Mathematics if you wish to pursue BMS from Delhi University at undergraduate level.

Leading Institutes

Top Luxury Brand Management Institutes in India
CollegeLocationWebsite
Indian Institute of ManagementAhmedabadwww.web.iima.ac.in/CLLBatIIMA 
SP Jain School of Global ManagementMumbaiwww.spjain.org/programs/postgraduate/mgluxm 
Mundra Institute of Communication and Advertising (MICA)Ahmedabadwww.talentedge.in/course/executive-courses/mica/pg-certificate-program-in-marketing-brand-management-bm-04-1617-01 
Shaheed Sukhdev College of Business StudiesNew Delhiwww.sscbs.du.ac.in 
Luxury Connect Business SchoolGurugramwww.lcbs.edu.in 
FAD InternationalPunewww.fadacademy.com/programme-detail.php?id=4&sid=4&ssid=4 
Pearl AcademyNew Delhi, Mumbai, etc.www.pearlacademy.com/undergraduate/global-luxury-brands-management-course 

Important Entrance Exams

Undergraduate
CollegeTentative DateImportant ElementsWebsite
IIM- AMaySOPwww.web.iima.ac.in/CLLBatIIMA/how-to-apply.php 
Delhi University Joint Entrance Test (JET)May-JuneWritten- English (Reading comprehension), GK, Reasoning aptitude, Analytical Aptitude GD and Interviewwww.du.ac.in 
LCBS-SOP, LOR, Aptitude Test, Resume, etc.www.lcbs.edu.in/student-admission-guidelines 
Pearl AcademySeptemberInterview, Written Testwww.pearlacademy.com/admissions
Postgraduate
InstitutionTentative DateImportant ElementsWebsite
SP Jain School of Global ManagementJune-SeptemberCV/Resume, Academic Record, work ex, interviewwww.spjain.org/programs/postgraduate/mgluxm 
FAD International-Interviewwww.fadacademy.com/programme-detail.php?id=4&sid=4&ssid=4

Work Description

  • They create and execute marketing strategies.
  • They coordinate with different departments.
  • They conduct market research, and keep updated with latest trends, patterns and latest styles.
  • They keep a close eye on various performance indicators such as price and discount coupons.
  • They meet suppliers, and negotiate the price.

Pros & Cons of a Career in Luxury Brand Management

Pros
  • It is a glamourous and fast paced environment
  • The profession will allow you to form strong networks and travel around various places.
  • Their role is very strategic and they plan big budgets
Cons
  • They have to work for long hours.
  • The work can be stressful as there are strict timelines
  • You have to be up-to-date with the latest trends to survive in the field.

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