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Digital Marketing As A Career

Digital Marketing As A Career

Summary

Digital marketing is a fast-expanding field with excellent opportunities to build a career. Using various media vehicles such as e-commerce, mobile commerce, etc. they promote the organization’s products and brands. Digital marketing has become a critical pillar for an organizations marketing department as it enables the organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.

How to Pursue a Career in Digital Marketing

StreamGraduationAfter GraduationAfter Post Graduation
Path 1
Clear Class XII in any StreamPursue Graduation in Any Discipline for 3-5 yearsPursue Certificate Course in Digital Marketing-

Important Facts

If you wish to make a career in the field of Digital Marketing, it is not advisable to pursue a full-time course from renowned institutes, as this field is constantly updating. In this field, short-term online certification courses hold great value, which can be pursued alongside your higher education or job. You can get certification in various fields such as- Google Analytics, SEO, Social Media management.

Leading Institutes

Top Digital Marketing Institutes in India
CollegeLocationWebsite
Indian Institute of Management - AhmedabadAhmedabadwww.iima.ac.in/web/iima 
Indian School of Business –HyderabadHyderabadwww.isb.edu 
Indian Institute of Management – BengaluruBengaluruwww.iimb.ernet.in 
Indian Institute of Management - KolkataKolkatawww.iimcal.ac.in 
Indian Institute of Management - LucknowLucknowwww.iiml.ac.in 
Xavier Labour Research Institute (XLRI)Jamshedpurwww.xlri.ac.in 
Faculty of Management Studies - DelhiDelhiwww.fms.edu 
S.P. Jain Institute of Management and Research (SPJIMR)Mumbaiwww.spjimr.org 
Indian Institute of Management - IndoreIndorewww.iimidr.ac.in 
Indian Institute of Management – KozhikodeKozhikodewww.iimk.ac.in 
TISS - Tata Institute of Social Sciences – MumbaiMumbaiwww.admissions.tiss.edu 
Management Development Institute, Gurgaon (MDI)Gurgaonwww.mdi.ac.in 
MICA - Mudra Institute of CommunicationAhmedabadwww.mica.ac.in 
WLC College India, BangaloreBangalore, Karnatakawww.wlcibusiness.in 
Narsee Monjee Institute of Management StudiesMumbai, Maharashtrawww.distance.nmims.edu 
Google Digital Marketing CourseOnline Coursewww.google.com/onlinechallenge/dmc/index.html 
Institute of Direct and Digital MarketingOnline Coursewww.theidm.com 
UdemyOnline Coursewww.udemy.com 
CourseraOnline Coursewww.coursera.com 
UdacityOnline Coursewww.udacity.com 
SimplilearnOnline Coursewww.simplilearn.com/digital-marketing 
Top Digital Marketing Institutes in the World
InstitutionLocationWebsite
Northwest UniversityUSAwww.northwestu.edu/home 
Harvard Business SchoolUSAwww.hbs.edu/about/Pages/default.aspx 
The Wharton SchoolPennsylvaniawww.wharton.upenn.edu 
INSEADSingaporewww.insead.edu 
Stanford UniversityUSAwww.stanford.edu/admission 
London Business SchoolUKwww.london.edu 

Important Entrance Exams

Postgraduate
InstitutionTentative DateImportant ElementsWebsite
CATAug’17-Sept ’17Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoningwww.iimcat.ac.in 
GMAT/GRE15 Jan ’17 (Deadline), exam anytime over the yearVerbal Reasoning, Quantitative Reasoning and Analytical Writingwww.isb.edu/pgp/admissions/admission-calendar 
XAT17th Aug ’16 - 30th Nov ’16Verbal and Logical Ability; Decision Making; Quantitative Ability & Data Interpretation; General Knowledge. Also includes Essay Writing as a part of the test.www.xatonline.net.in 
TISS-NET7th Dec ’16 (Deadline)General Awareness, English Proficiency, Logical Reasoningwww.admissions.tiss.edu/admissions/ma/programmes 
AICET10 Aug ’16 – 15 Dec’16Quantitative Ability, Communication Ability, Analytical Ability, General knowledge & Current affairswww.admissions.wlci.in/aicet-2016.html 

Work Description

  • Design, build and maintain the presence in the social media to reach the target audience
  • Develop, plan and execute digital marketing campaigns such as web campaigns, SEO/SEM, database marketing and display advertising campaigns
  • Sell the organization's products and services using the online or mobile platform to enhance market share
  • Measure and report performance of all digital marketing campaigns, and assess target goals
  • Coordinate with internal teams to create landing pages of websites and optimize the overall user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Use web analytics software to monitor performance of customers on the web or mobile platform and make recommendations for improvement

Pros & Cons of a Career in Digital Marketing

Pros
  • Its reach is vast so you can impact the lives of mass audience.
  • Opportunity to earn good money, as one can work in an organization as well as a freelancer.
Cons
  • Lot of competition present in the industry.
  • Requires a lot of patience, convincing a client about your idea takes a lot of effort, time and money

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