Skip to main content

Digital Marketing As A Career

Digital Marketing As A Career

Summary

Digital marketing is a fast-expanding field with excellent opportunities to build a career. Using various media vehicles such as e-commerce, mobile commerce, etc. they promote the organization’s products and brands. Digital marketing has become a critical pillar for an organizations marketing department as it enables the organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.

How to Pursue a Career in Digital Marketing

StreamGraduationAfter GraduationAfter Post Graduation
Path 1
Clear Class XII in any StreamPursue Graduation in Any Discipline for 3-5 yearsPursue Certificate Course in Digital Marketing-

Important Facts

If you wish to make a career in the field of Digital Marketing, it is not advisable to pursue a full-time course from renowned institutes, as this field is constantly updating. In this field, short-term online certification courses hold great value, which can be pursued alongside your higher education or job. You can get certification in various fields such as- Google Analytics, SEO, Social Media management.

Leading Institutes

Top Digital Marketing Institutes in India
CollegeLocationWebsite
Indian Institute of Management - AhmedabadAhmedabadwww.iima.ac.in/web/iima 
Indian School of Business –HyderabadHyderabadwww.isb.edu 
Indian Institute of Management – BengaluruBengaluruwww.iimb.ernet.in 
Indian Institute of Management - KolkataKolkatawww.iimcal.ac.in 
Indian Institute of Management - LucknowLucknowwww.iiml.ac.in 
Xavier Labour Research Institute (XLRI)Jamshedpurwww.xlri.ac.in 
Faculty of Management Studies - DelhiDelhiwww.fms.edu 
S.P. Jain Institute of Management and Research (SPJIMR)Mumbaiwww.spjimr.org 
Indian Institute of Management - IndoreIndorewww.iimidr.ac.in 
Indian Institute of Management – KozhikodeKozhikodewww.iimk.ac.in 
TISS - Tata Institute of Social Sciences – MumbaiMumbaiwww.admissions.tiss.edu 
Management Development Institute, Gurgaon (MDI)Gurgaonwww.mdi.ac.in 
MICA - Mudra Institute of CommunicationAhmedabadwww.mica.ac.in 
WLC College India, BangaloreBangalore, Karnatakawww.wlcibusiness.in 
Narsee Monjee Institute of Management StudiesMumbai, Maharashtrawww.distance.nmims.edu 
Google Digital Marketing CourseOnline Coursewww.google.com/onlinechallenge/dmc/index.html 
Institute of Direct and Digital MarketingOnline Coursewww.theidm.com 
UdemyOnline Coursewww.udemy.com 
CourseraOnline Coursewww.coursera.com 
UdacityOnline Coursewww.udacity.com 
SimplilearnOnline Coursewww.simplilearn.com/digital-marketing 
Top Digital Marketing Institutes in the World
InstitutionLocationWebsite
Northwest UniversityUSAwww.northwestu.edu/home 
Harvard Business SchoolUSAwww.hbs.edu/about/Pages/default.aspx 
The Wharton SchoolPennsylvaniawww.wharton.upenn.edu 
INSEADSingaporewww.insead.edu 
Stanford UniversityUSAwww.stanford.edu/admission 
London Business SchoolUKwww.london.edu 

Important Entrance Exams

Postgraduate
InstitutionTentative DateImportant ElementsWebsite
CATAug’17-Sept ’17Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoningwww.iimcat.ac.in 
GMAT/GRE15 Jan ’17 (Deadline), exam anytime over the yearVerbal Reasoning, Quantitative Reasoning and Analytical Writingwww.isb.edu/pgp/admissions/admission-calendar 
XAT17th Aug ’16 - 30th Nov ’16Verbal and Logical Ability; Decision Making; Quantitative Ability & Data Interpretation; General Knowledge. Also includes Essay Writing as a part of the test.www.xatonline.net.in 
TISS-NET7th Dec ’16 (Deadline)General Awareness, English Proficiency, Logical Reasoningwww.admissions.tiss.edu/admissions/ma/programmes 
AICET10 Aug ’16 – 15 Dec’16Quantitative Ability, Communication Ability, Analytical Ability, General knowledge & Current affairswww.admissions.wlci.in/aicet-2016.html 

Work Description

  • Design, build and maintain the presence in the social media to reach the target audience
  • Develop, plan and execute digital marketing campaigns such as web campaigns, SEO/SEM, database marketing and display advertising campaigns
  • Sell the organization's products and services using the online or mobile platform to enhance market share
  • Measure and report performance of all digital marketing campaigns, and assess target goals
  • Coordinate with internal teams to create landing pages of websites and optimize the overall user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Use web analytics software to monitor performance of customers on the web or mobile platform and make recommendations for improvement

Pros & Cons of a Career in Digital Marketing

Pros
  • Its reach is vast so you can impact the lives of mass audience.
  • Opportunity to earn good money, as one can work in an organization as well as a freelancer.
Cons
  • Lot of competition present in the industry.
  • Requires a lot of patience, convincing a client about your idea takes a lot of effort, time and money

Comments

Post a Comment

Popular posts from this blog

Excise As A Career

Excise As A Career Summary Excise Department of the Government of India or the various state governments is responsible for collecting taxes on goods manufactured in India or that particular state. A career in the Excise Department provides individuals the chance to work with the revenue department with an advantage of immense job security and other related perks. Career Opportunities in the Excise Department Tax Assistant Inspector Assistant Commissioner of Income Tax How to Pursue a Career in the Excise Department Stream Graduation After Graduation After Post Graduation Path 1 Clear Class XII with any stream Graduation in any stream with minimum 55% marks Clear Staff Selection Committee (Graduate level) Exam - Path 2 Clear Class XII with any stream Graduation in any stream with minimum 55% marks Clear Civil services examination and fill preferences for IRS - Important Facts Graduation in any stream.  SSC as well as the civi...
Post a Comment
Read more

Pilot As A Career

Pilot As A Career Summary A commercial aircraft pilot controls and operates the flight and is the commander-in-chief right from takeoff to landing. They carry passengers and cargo to destinations around the globe. It is an exciting and challenging career which involves a lot of responsibility. Commercial pilots are not to be confused with the pilots of the Indian Air Force who are selected through the NDA exam. Commercial pilot enjoys one of the high paying careers and also requires high investment, regular training and constant skill up-gradation. Career Opportunities as a Pilot Major or Regional Airlines Corporate and Business Aviation Cargo Pilot Medical and Air Ambulance Pilots Astronauts and Space Pilots How to Become a Pilot Stream Graduation After Graduation After Post Graduation Path 1 Clear Class XII in Science Stream (Recommended) Certificate as a Licensed Pilot with a certificate program of 19-24 months (Student Pilot License, Priva...
Post a Comment
Read more

Entrepreneurship As A Career

Entrepreneurship As A Career Summary Entrepreneurship involves designing of business idea followed by launching and running a new business. Typically, it begins as a small business, such as a startup company. The business can involve offering a product, process or service for sale. The owners of such a venture are referred as ‘entrepreneurs’. Given the pace of development in the country, positive political environment and the myriad of opportunities; draw of youth to entrepreneurship has become rather magnetic. Life of an entrepreneur is extremely challenging. One needs to be hard-working, persistent, networked, smart, creative, willing to take risks and extremely good at managing relations. There are no specific educational requirements for becoming an entrepreneur but strong educational background and work experience makes the probability of success slightly higher. While successful entrepreneurs are generally well trained & qualified in their field; specific e...
Post a Comment
Read more