Skip to main content

Market Research As A Career

Market Research As A Career

Summary

  • Market Research involves collection of data in a systematic and objective manner through primary research or secondary research, in order to analyse the target market, competition or environment. It can be carried in two ways: Quantitave research, which is gathered through survey and questionnaires. Here the researcher focuses on coming up with numbers, example- what percentage of the population buys a particular product. Qualitative research, gets behind the facts and figure to find how people feel about a particular product. Researchers take interview, use questionnaires and interpret the result.

How to Pursue a Career in Market Research

StreamGraduationAfter GraduationAfter Post Graduation
Path 1
Clear Class XII in CommercePursue BA Economics, Statistics, B.com, BBA, (Marketing Specialization) (Preffered)Pursue Masters in Business Administration or Masters in Marketing Research-
Path 2
Clear Class XII in any StreamPursue B.Sc Marketing (Hons) or BBA (Marketing Specialization), BA Economics, Statistics, B.com, BBA, (Marketing Specialization) (Preffered)Pursue a Diploma Course in Marketing-

Important Facts

  • Most colleges have eligibility criteria of minimum 50% aggregate marks in Class XII
  • To pursue this field one needs to have knowledge of Economics, Statistics, etc. For example: A candidate who has completed BA Psychology/ any graduation and has knowledge of Economics or Statistics can opt for this course.

Leading Institutes

Top Market Research Institutes in India
CollegeLocationWebsite
Shaheed Sukdhev College of Business Studies (BBA)Delhiwww.sscbs.du.ac.in/ 
Christ University (BBA)Bangalorewww.christuniversity.in/ 
Sri Ram College of Commerce (Eco)Delhiwww.srcc.edu/ 
St. Stephen College(Eco)Delhiwww.ststephens.edu/ 
St. Xaviers College (B.Com)Mumbaiwww.xaviers.edu/main/ 
Loyola College (B.Com)Chennaiwww.loyolacollege.edu/ 
Lady Sri Ram College (Psychology)Delhiwww.lsr.edu.in/courses-psychology.asp 
Gargi College (Psychology)Delhiwww.gargi.du.ac.in/ 
Indian Institute of Management (IIM-A)Ahmedabadwww.iimahd.ernet.in/ 
Indian School of Business (ISB)Hyderabadwww.isb.edu/ 
Indian Institute of Management (IIM-B)Bangalorewww.iimb.ac.in/ 
Indian Institute of Management (IIM-C)Kolkatawww.iimcal.ac.in/ 
Indian Institute of Management (IIM-L)Lucknowwww.iiml.ac.in/ 
SP Jain Institute of Management and ResearchMumbai, Maharashtrawww.spjimr.org/ 
Mudra Institute of Communications, AhmedabadAhmedabad, Gujaratwww.mica.ac.in/ 
Jamnalal Bajaj Institute of ManagementMumbai, Maharashtrawww.jbims.edu/ 

Important Entrance Exams

Undergraduate
CollegeTentative DateImportant ElementsWebsite
Delhi University (Join Admission test- JAT)May (Forms) June (Exam)
Written-English (Reading comprehension), GK, Reasoning aptitude, Analytical Aptitude
GD and Interview
www.du.ac.in 
BBA - Christ UniversityFeb- March
Quantitative and Numerical Ability, Logical Reasoning, English, General and business awareness, Data Interpretation/Data Analysis
Presenatation & PI
www.christuniversity.in/apply-online 
Postgraduate
InstitutionTentative DateImportant ElementsWebsite
CATForms - Aug-Sept Entrance test - CAT – NovQuantitative Aptitude; Verbal and Reading comprehension, Data Interpretation and Logical Reasoningwww.iimcat.ac.in 
GMAT/GRE Anytime over the yearGMAT/GRE – Anytime over the yearVerbal Reasoning, Quantitative Reasoning and Analytical Writingwww.isb.edu/pgp/admissions/admission-calendar 
XATForms- Aug- Nov Entrance test- XAT - JanVerbal Ability, Logical Ability; Decision Making, Quantitative Ability, Data Interpretation, General Knowledge. Also includes Essay Writing as a part of the test.www.xatonline.net.in/ 
SPJIMROot - DecQuantitative Aptitude, Verbal & Reading comprehension, Data Interpretation & Logical Reasoningwww.spjain.org/programs/undergraduate/entrance-test 
MICATForms End of Sep – Nov (for MICAT I) Jan (for MICAT II) Entrance – MICAT I (Dec) MICAT II – (Feb)MICAT – Psychometric, Verbal Ability, Quantitative Ability, General Awareness, Divergent-convergent Reasoning, Descriptive testwww.mica.ac.in/postgraduate-programme/selection-process-and-timelines 
Jamnalal Bajaj Institute of Management Studies (JBIMS)Forms application – Jan – Feb Exam- March Centralized admission process (CAP) MAH-MBA CETVerbal Ability, Reading comprehension, Quantitative aptitude, Logical & abstratct reasoningwww.jbims.edu/academia/admission/full-time/mms 

Work Description

  • Collect data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data
  • Monitor industry statistics and follow trends in trade literature
  • Measure the effectiveness of marketing, advertising, and communications programmes and strategies
  • Forecast and track marketing and sales trends, analyzing collected data
  • Collaborate with marketing professionals, statisticians, pollsters, and other professionals

Pros & Cons of a Career in Market Research

Pros
  • High pay potential, as they are the backbone of their company.
  • Get to travel in various places.
Cons
  • Irregular working hours
  • Can be stressful due to deadline.

Comments

Post a Comment

Popular posts from this blog

Power Engineering As A Career

Power Engineering As A Career Summary Power engineering is a sub-field of energy and electrical engineering with focus on generation, transmission, distribution and utilization of electric power and allied accessories like generators, motors and transformers. A power engineer plans, designs, operates, renovates and maintains different systems in electric power generation, minimizes losses in transmission and improves efficiency of power distribution systems. Career Opportunities in Power Engineering Electric power generation, transmission and distribution Site Manager Data Analyst/ Diagnostic Engineer Maintenance Manager How to Pursue a Career in Power Engineering Stream Graduation After Graduation After Post Graduation Path 1 Clear Class XII with Science Stream with Maths Pursue B.Tech in Power Engineering for 4 years Pursue M.Tech for 2-3 years Pursue Ph.D for 2-3 years Path 2 Clear Class XII with Science Stream with Maths Pursue B.Tech + ...
Post a Comment
Read more

Robotics As A Career

Robotics As A Career Summary Robotics is a branch of engineering which deals with the making of robots. Robots are programmed machines which are able to carry out tasks autonomously or semi- autonomously for the better working of the company. It involves designing, building and programming of phsycial robots, to troubleshoot the problems in various domains of operations and manufacturing. This is very useful in fields including transporation, manufacturing, production, medical, army, etc. It is an interdisciplinary branch of mechanical and electrical engineering. Career Opportunities in Robotics Space Research Medical Private Organizations Entertainment Investigation Banking How to Pursue a Career in Robotics Stream Graduation After Graduation After Post Graduation Path 1 Clear Class XII with Science with Maths stream Pursue B.Tech/B.E in Robotics/Mechatronics Engineering Pursue M.Tech in specialized branch of robotics Ph.D in the area of spe...
Post a Comment
Read more

Advertising As A Career

Advertising As A Career Summary In today's world where new companies are coming up everyday, while some reach the pinnacle, others—is collapse without even making a ripple. In such scenario, manufacturing the best product and providing the best service is not going to be enough to attract the target audience, it requires much more than that. This is were advertising professionals come in, who design adverts and make use of marketing collaterals to help their clients reach their consumers and establish positive brand image. Advertising professionals need to have a creative bend of mind, good imaginary skills, and flexible in approach in order to be successful in the field of advertising. Career Opportunities in Advertising Corporate Sector Advertising Agencies Publication Houses Media Agencies/ Firms Freelancer How to Pursue a Career in Advertising Stream Graduation After Graduation After Post Graduation Path 1 Clear Class XII in any S...
Post a Comment
Read more