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Marketing As A Career

Marketing As A Career

Summary

  • Given Indias—is booming corporate growth, a career in marketing is lucrative. This career is best fit for individuals who like to strategize and identify patterns and trends. The various marketing job profiles include - project managers, marketing managers, market analysts,digital marketing experts, etc. Identifying the need and potential markets for products or services, developing products, formulating a pricing and sales strategies for business growth to increase profitability and maintaining public relations are some of the key roles marketing professionals take up. Though most marketing jobs are specialized, a core skill would be the ability to match the perception with achievable action plans. Best for creative people, self-starters and people who can juggle multiple tasks.

How to Pursue a Career in Marketing

StreamGraduationAfter GraduationAfter Post Graduation
Path 1
Pass Class XII in any StreamPursue bachelors in BBM (Bachelors in Business Management)/ BBA (Bachelors in Business Administration)/ B. Com (Hons.) – Marketing/ or any other discipline for 3 yearsPursue MBA/ PGDM (Post Graduate Diploma in Management) in Marketing for 2years-
Path 2
Pass Class XII in any StreamPursue bachelors in BBM (Bachelors in Business Management)/ BBA (Bachelors in Business Administration)/ B. Com (Hons.)  Any other discipline for 3 yearsPursue Diploma/ Advance Certification Courses in Marketing-

Important Facts

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Leading Institutes

Top Institutes in India to Pursue Marketing as a Career
CollegeLocationWebsite
Indian Institute of Management - AhmedabadAhmedabadwww.iima.ac.in/web/iima 
Indian School of Business -HyderabadHyderabadwww.isb.edu 
Indian Institute of Management - BengaluruBengaluruwww.iimb.ernet.in 
Indian Institute of Management - KolkataKolkatawww.iimcal.ac.in 
Indian Institute of Management - LucknowLucknowwww.iiml.ac.in 
Xavier Labour Research Institute (XLRI)Jamshedpurwww.xlri.ac.in 
Faculty of Management Studies - DelhiDelhiwww.fms.edu 
S.P. Jain Institute of Management and Research (SPJIMR)Mumbaiwww.spjimr.org 
Indian Institute of Management - IndoreIndorewww.iimidr.ac.in 
Indian Institute of Management - KozhikodeKozhikodewww.iimk.ac.in 
TISS - Tata Institute of Social Sciences - MumbaiMumbaiwww.admissions.tiss.edu 
Management Development Institute, Gurgaon (MDI)Gurgaonwww.mdi.ac.in 
MICA - Mudra Institute of CommunicationAhmedabadwww.mica.ac.in 
WLC College India, BangaloreBangalore, Karnatakawww.wlcibusiness.in/ 
Narsee Monjee Institute of Management StudiesMumbai, Maharashtrawww.distance.nmims.edu 
Top Institutes in the World to Pursue Marketing as a Career
InstitutionLocationWebsite
Northwest UniversityUSAwww.northwestu.edu/home 
Harvard Business SchoolUSAwww.hbs.edu/about/Pages/default.aspx 
The Wharton SchoolPennsylvaniawww.wharton.upenn.edu 
INSEADSingaporewww.insead.edu 
Stanford UniversityUSAwww.stanford.edu/admission 
London Business SchoolUKwww.london.edu 

Important Entrance Exams

Postgraduate
InstitutionTentative DateImportant ElementsWebsite
CATAug’17-Sept ’17Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoningwww.iimcat.ac.in/
GMAT/GRE – Anytime over the year15 Jan ’17 (Deadline)Verbal Reasoning, Quantitative Reasoning and Analytical Writingwww.isb.edu/pgp/admissions/admission-calendar
XAT17th Aug ’16 - 30th Nov ’16Verbal and Logical Ability; Decision Making; Quantitative Ability & Data Interpretation; General Knowledge.  Also includes Essay Writing as a part of the test.www.xatonline.net.in/ 
TISS-NET7th Dec ’16 (Deadline)General Awareness, English Proficiency, Logical Reasoningwww.admissions.tiss.edu/admissions/ma/programmes/ 
AICET10 Aug ’16 – 15 Dec’16Quantitative Ability, Communication Ability, Analytical Ability, General knowledge & Current affairswww.admissions.wlci.in/aicet-2016.html 
NMAT4th July ’16 – 3rd Oct ‘16Language skills, Quantitative skills, Logical reasoningwww.nmat.org.in/test-takers/dates-and-fees/ 

Work Description

  • Identify, develop, or evaluate marketing strategy to reach the target audience
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services
  • Deploy successful marketing campaigns and own their implementation from conceiving idea to execution
  • Produce valuable and engaging content for blogs and websites that attract the target audience
  • Build strategic relationships with a range of stakeholders including customers, vendors, agencies and hike partner organizations
  • Consult product development personnel on product specifications such as design, color, or packaging
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns and assess against target goals
  • Negotiate contracts with vendors or distributors to manage product distribution

Pros & Cons of a Career in Marketing

Pros
  • Develop a niche in the area that aligns with your passion
  • Is good for people who like to travelling and persuading people.
  • This field is best suited for people who are naturally creative and quick to solve problems.
Cons
  • They have multiple responsibilities, and work life balance may be affected.
  • If you are not from a top college, the initial salary is not that high.

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